Badgley Phelps was founded when the skinny tie was in style and a “text” was anything you could read—not just a message on a smartphone. Times have changed and our industry has evolved, too, and when we set out to update our look, we figured that we could add more personality into our employee photos and bios.

After all, wealth management is a personal business. We pride ourselves in striving to truly knowing our clients so that we can advise them on making the best decisions to reach their financial planning and wealth preservation goals. Our new look affords potential clients and partners a way to get better acquainted with us, too.

Our brand update is about balance. What that means to our bios and photos is a balance between the professional and the personal. The buttoned-up and the dressed-down. The serious and the amusing.

We’re qualified financial advisers and wealth managers. But we’re also moms and brothers and hikers and writers and we have loud laughs and food quirks and big dreams. Just like you.

If you haven’t yet, check out our People section to see what we’ve done with the place. We hope you like it, loosened neckties and all.